APPROACH

The speed of social, economic, and cultural transformations driven by the technological revolution and globalization demands great effort from organizations to adapt.

In this process, agility, flexibility, and capacity to innovate are the staples for survival, and communication plays a key role.

Seven global trends;                      Seven challenges for organizations

The impact of megatrends over corporate and institutional management:

DIGITAL TRANSFORMATION

Corporations from all segments want to intensify the use of digital technologies to respond to the demands of clients and consumers for better experiences, quality, and transparency. More than a technological challenge, digital transformation demands deep changes in organizational management and culture.

THE POWER OF THE INDIVIDUAL

The world wide web and social media gave each individual the power to produce, distribute, and share experiences and opinions with other thousands or millions of connected individuals. In this context, the image and reputation of organizations depend mostly from their capacity to understand and talk to their audiences.

DIVERSITY AND INCLUSION

Different experiences, opinions, and perspectives are crucial for innovation, competitiveness, and the achievement of better results. To reflect on the diversity of society and enable its expression inside corporations and institutions is not only a right, but also a demand in contemporary management.

SUSTAINABLE PRODUCTION

Consumer demands gain weight in companies’ decisions about what and how to produce and influence governments’ regulatory agenda. From the field to the city, production sustainability standards are dictated by an increasingly demanding society with regard to socioenvironmental impacts and the quality of what is consumed.

ETHICS AND TRANSPARENCY

Growing global intolerance against unethical practices is not limited to the world of politics and governments; it also reaches private organizations. Governance and transparency processes strengthen the legitimacy of corporations and institutions. Open dialogue with the difference audiences generates trusts and helps results to be achieved.

REGIONAL  INTEGRATION

Regional integration processes gain momentum in several areas of the planet and also in Latin America, bringing new management challenges. They include the coordination of initiatives that can ensure remote team engagement and align strategies and action plans that take into consideration local cultures and specificities.

HEALTH AND QUALITY OF LIFE

Transformations ranging from increased life expectancy throughout the planet to greater access to information on new treatments and drugs set a disruptive moment in the field of health. Corporate business models and government decisions will be increasingly influenced by patients.